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Growth Sherpa Announces New Podcast: The Lead Climb

The Lead Climb Podcast: Elevating Behavioral Health Business Strategies

The behavioral healthcare industry is changing rapidly, and professionals at every level need cutting-edge insights to stay ahead. That’s why we’re excited to introduce The Lead Climb Podcast, a new show designed to equip addiction treatment and mental health professionals with the strategies, insights, and tools they need to optimize their organizations and careers.

Hosted by Steve Donai, MS, founder of Growth Sherpa Consulting, The Lead Climb Podcast goes beyond surface-level discussions to offer deep dives into patient acquisition, digital marketing, admissions, benefits, revenue cycle management, professional development, and more. With guest appearances from industry leaders who have navigated the evolving behavioral healthcare landscape, this podcast is the go-to resource for executives, business development teams, and clinicians looking to maximize their impact.

LISTEN ON SPOTIFY: https://open.spotify.com/show/1tqo2fuCVFqoySrWnj1O26?si=d28d446a51db483d

WATCH ON YOUTUBE: https://youtu.be/9N8vk_WtWkg?si=pkxR2wBzLDblII1R

Who Should Tune In?

If you’re a CEO, COO, VP, or director-level executive in behavioral healthcare—or if you work in admissions, marketing, business development, utilization review, or operations—this podcast is for you. The Lead Climb is tailored for those who are serious about growing their treatment centers, improving operational efficiency, and enhancing patient outcomes. Each episode is designed to provide actionable takeaways that listeners can implement immediately.

The First Three Episodes: A Sneak Peek

To kick things off, we’re launching with three insightful episodes featuring industry experts who bring years of experience and knowledge to the table. Let’s dive into what you can expect from our first episodes:

Episode 1: Welcome to The Lead Climb

Guest: Chris Foust (Narrator)

Our debut episode sets the stage for what’s to come. In this solo episode, narrated by Chris Foust, we introduce listeners to The Lead Climb Podcast, explaining its mission, audience, and the value it brings to professionals in behavioral healthcare. We outline the types of guests we’ll feature, from marketing experts to CEOs, and preview some of the pressing issues we’ll tackle in future episodes. This episode is perfect for anyone looking to understand how marketing, patient acquisition, and strategic growth intersect in the addiction treatment space.

Episode 2: Hiring the Right Talent in Behavioral Health

Guest: Jordan Young, CEO of Jordan & Associates Consulting

In our second episode, Steve sits down with Jordan Young, a leading expert in behavioral healthcare recruiting, to discuss the current hiring landscape in addiction treatment and mental health services. With over 14 years of industry experience, Jordan provides key insights into:

  • The challenges of hiring top talent in today’s behavioral healthcare space
  • Why treatment centers are seeing a slowdown in outsourcing recruitment
  • The trickle-down effects of insurance reimbursement changes on staffing decisions
  • The growing need for therapists and clinical professionals

Jordan also shares his perspective on why senior leadership roles in business development and marketing have become harder to fill, and what companies should be doing to retain top talent. If you’re responsible for hiring or managing staff at a treatment center, this episode is packed with valuable advice on navigating today’s hiring challenges.

Episode 3: Marketing, Admissions, and the Future of Outreach

Guest: Coming Soon

Our third episode dives into the evolving landscape of marketing and admissions in behavioral healthcare. We explore how digital marketing, outreach strategies, and sales techniques are shifting in response to changes in insurance reimbursement, competition, and patient behavior.

Key takeaways from this episode include:

  • How treatment centers can optimize their digital marketing for better patient acquisition
  • Why traditional outreach roles are evolving—and what that means for hiring
  • The importance of integrating marketing, admissions, and business development teams
  • Strategies for sustaining growth in an unpredictable market

This episode is essential listening for marketing directors, admissions professionals, and CEOs looking to refine their approach to patient acquisition.

What Sets The Lead Climb Apart?

Unlike other industry podcasts that focus solely on clinical aspects of addiction treatment and mental health, The Lead Climb prioritizes the business, marketing, and operational strategies that drive sustainable success. Our guests aren’t just thought leaders—they’re industry insiders with real-world experience navigating the unique challenges of behavioral healthcare.

Each episode is designed to provide:

  • Actionable insights: Every conversation includes practical tips that listeners can apply to their businesses immediately.
  • Expert perspectives: We feature executives, marketers, recruiters, and operators who have firsthand experience in growing treatment centers.
  • Industry trends: We keep you informed on the latest developments in insurance, patient behavior, digital marketing, and staffing.

Subscribe and Stay Ahead

With The Lead Climb Podcast, you’ll gain the insights you need to make informed decisions that will elevate your treatment center’s performance.

Be sure to subscribe on Spotify, Apple Podcasts, or your preferred platform to stay updated on new episodes. Join us on this journey as we climb higher together, redefining success in behavioral healthcare.

Chris Foust

Christopher J. Foust is a seasoned marketing and branding leader with over 15 years of experience driving significant growth and innovation in the behavioral healthcare industry. As a leading marketing strategy and branding executive, he has built multiple internal lead-generation teams from the ground up, directly managing PPC and SEO campaigns, social media, and content creation.

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