Behavioral health organizations are entering 2027 with no shortage of opportunity. Demand for mental health and substance use treatment remains significant, new models of care continue to emerge, and many…
https://youtu.be/9pcOK1GnDRs?si=A2vecyVYblLJ6t0t Artificial intelligence is moving quickly into behavioral health, but the most important question is not whether treatment providers should use it. The better question is where it belongs. In…
It is easy to walk into a new quarter and say you need 30% more leads, a lower cost per acquisition, or twice as many admissions. Those are clear goals,…
Attribution is often treated like a marketing responsibility. The marketing team tracks campaigns, reviews cost per lead, reports on call volume, and tries to explain where inquiries are coming from.…
There is something we need to talk about when it comes to performance improvement plans. When many companies put an employee on a PIP, everyone involved already knows what it…
Building an international behavioral health brand takes more than strong advertising, a recognizable name, or a beautiful treatment facility. It requires a clear understanding of who you serve, what level…
Behavioral health organizations spend a great deal of time focused on generating leads, answering calls, improving conversion rates, and increasing admissions. Those metrics matter, but they can also create an…
Why Niche Behavioral Health Marketing Wins Most behavioral health organizations believe that broader reach equals more opportunity. On the surface, that thinking makes sense. More audiences should mean more potential…
The Real Problem with Behavioral Health Branding Most behavioral health organizations believe they have a branding problem when in reality they have a positioning problem. The distinction matters because branding…
Growth Sherpa Consulting is proud to announce that Emma Anderson has joined the firm as Senior Manager of Marketing Services. Emma brings more than a decade of experience in integrated…