Growth Sherpa Consulting is excited to announce the addition of Missy Garland as our new Director of Marketing Services. Missy joins the team at a pivotal time as Growth Sherpa…
Outcomes Data as a Competitive Advantage for Behavioral Health Providers In today’s behavioral health landscape, outcomes data has moved from a “nice to have” into a must-have. Leaders are no…
The Budget Black Hole You Can No Longer Ignore If you're an executive leader in behavioral health or addiction treatment, chances are your marketing team is spending five to six…
Why Alignment Between Sales and Marketing Matters in Behavioral Health Behavioral health and addiction treatment facilities rely on a consistent flow of admissions to sustain operations and serve their communities.…
The Real Cost of an Outdated Website If your behavioral health website hasn’t been updated in the past five years, you may be losing more than just style points. You're…
SEO Strategies Behavioral Health CEOs Can't Afford to Ignore Search engine optimization (SEO) is often misunderstood or relegated to the "marketing department" within behavioral health organizations. But in today's digital-first…
At first glance, the relationship between digital marketing and clinical care in addiction treatment might not seem obvious. Marketing teams focus on impressions, leads, and campaigns. Clinicians concentrate on therapy…
Google Ads can drive a flood of clicks to your rehab website. But here’s the million-dollar question: how many of those clicks actually lead to admissions? If your PPC agency…
Choosing a marketing partner isn’t like buying software or outsourcing bookkeeping. When it comes to behavioral health, the right PPC agency can mean the difference between your facility running a…
There’s no shortage of data in digital marketing—dashboards full of graphs, platforms firing off monthly reports, and more acronyms than anyone asked for. But as a behavioral health executive, you…