Time to Change the Lens Behavioral health leaders are no strangers to margin pressure. Rising costs, staffing shortages, payer scrutiny, and increased competition are reshaping the industry. For many CEOs,…
In this compelling episode of The Lead Climb, host Steve Donai reconnects with longtime industry colleague Siobhan Morse, Product Director for Behavioral Health Services specializing in substance use and opioid…
In this insightful episode, Anthony Porter and Steve Donai explore the often-misunderstood journey of valuation in the behavioral health industry—especially for smaller organizations navigating growth, sustainability, and eventual exit strategies.…
At first glance, the relationship between digital marketing and clinical care in addiction treatment might not seem obvious. Marketing teams focus on impressions, leads, and campaigns. Clinicians concentrate on therapy…
On this episode of The Lead Climb, Steve Donai welcomes Ryan Paul, Founder and CEO of Mango Health, for a deep dive into a part of behavioral healthcare that too…
In this episode of The Lead Climb, host Steve Donai welcomes Christopher Wolfington, serial entrepreneur and Chief Revenue & Strategy Officer at FinPay, for a candid and enlightening conversation on…
Google Ads can drive a flood of clicks to your rehab website. But here’s the million-dollar question: how many of those clicks actually lead to admissions? If your PPC agency…
Choosing a marketing partner isn’t like buying software or outsourcing bookkeeping. When it comes to behavioral health, the right PPC agency can mean the difference between your facility running a…
There’s no shortage of data in digital marketing—dashboards full of graphs, platforms firing off monthly reports, and more acronyms than anyone asked for. But as a behavioral health executive, you…
Addiction treatment marketing isn’t cheap—especially when it comes to PPC. Google Ads alone can rack up thousands of dollars a month, and with CPCs for behavioral health terms consistently among…