Why CRM Isn’t Just a “Sales Tool” Anymore For executive leaders in behavioral health, a customer relationship management (CRM) system isn’t just an optional feature in your tech stack—it’s a…
The Real Cost of an Outdated Website If your behavioral health website hasn’t been updated in the past five years, you may be losing more than just style points. You're…
SEO Strategies Behavioral Health CEOs Can't Afford to Ignore Search engine optimization (SEO) is often misunderstood or relegated to the "marketing department" within behavioral health organizations. But in today's digital-first…
Time to Change the Lens Behavioral health leaders are no strangers to margin pressure. Rising costs, staffing shortages, payer scrutiny, and increased competition are reshaping the industry. For many CEOs,…
In this compelling episode of The Lead Climb, host Steve Donai reconnects with longtime industry colleague Siobhan Morse, Product Director for Behavioral Health Services specializing in substance use and opioid…
In this insightful episode, Anthony Porter and Steve Donai explore the often-misunderstood journey of valuation in the behavioral health industry—especially for smaller organizations navigating growth, sustainability, and eventual exit strategies.…
At first glance, the relationship between digital marketing and clinical care in addiction treatment might not seem obvious. Marketing teams focus on impressions, leads, and campaigns. Clinicians concentrate on therapy…
In this episode of The Lead Climb, host Steve Donai welcomes Christopher Wolfington, serial entrepreneur and Chief Revenue & Strategy Officer at FinPay, for a candid and enlightening conversation on…
Google Ads can drive a flood of clicks to your rehab website. But here’s the million-dollar question: how many of those clicks actually lead to admissions? If your PPC agency…
Choosing a marketing partner isn’t like buying software or outsourcing bookkeeping. When it comes to behavioral health, the right PPC agency can mean the difference between your facility running a…