In this insightful episode, Anthony Porter and Steve Donai explore the often-misunderstood journey of valuation in the behavioral health industry—especially for smaller organizations navigating growth, sustainability, and eventual exit strategies. They emphasize the importance of early preparation, operational transparency, and data-driven decision-making for companies looking to maximize their impact and worth.

Anthony shares how his work helps reset inflated perceptions of value by bringing clarity through metrics, ensuring every “t” is crossed and every “i” is dotted before a deal is made. Steve complements this by unpacking how seemingly small gaps—like a missing admissions rep—can drastically affect not just day-to-day revenue but long-term valuation.

Listeners will learn why tracking granular data from day one is crucial, why diversifying referral sources protects revenue stability, and how a solid quality-of-earnings approach can uncover hidden vulnerabilities before they undermine a sale. This episode is a must for behavioral health entrepreneurs, operators, and advisors looking to move from reactive management to proactive growth—and prepare for both the opportunities and risks ahead.