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Utilizing Outcomes Data to Drive Sustainable Growth

2025 Planning: Utilizing Outcomes Data to Drive Sustainable Growth – A 3-Part Webinar Series with Growth Sherpa and ERP Health

As we approach the end of the year, Q4 marks a critical period for behavioral health and addiction treatment providers to strategize for success in 2025. To help providers navigate this essential planning phase, Growth Sherpa has partnered with ERP Health to deliver an exclusive three-part webinar series: “2025 Planning: Utilizing Outcomes Data to Drive Sustainable Growth.” This series is designed to empower behavioral health leaders with actionable insights on leveraging outcomes data to drive sustainable growth, improve patient outcomes, and set the stage for a strong new year.

Each session in this series will delve into crucial aspects of year-end planning, helping providers understand the vital role of outcomes data in shaping their marketing, sales, and operational strategies. Here’s what you can expect from each session:

WEBINAR 1: “The Critical Q4: Why Your Year-End Strategy Determines Long-Term Success”

📅 Date: November 15, 2024
Time: 1:00 PM ET

The first webinar kicks off with a focus on why Q4 is a pivotal time for behavioral health providers. Far more than just closing out the year, this period is an opportunity to set the strategic tone for the year ahead. In this session, Growth Sherpa and ERP Health experts will discuss:

  • The Importance of Q4 Planning: How year-end strategy can create a foundation for long-term success in 2025 and beyond.
  • Setting Clear Goals and KPIs: Practical advice on defining goals that align with organizational objectives and are measurable.
  • Utilizing Outcomes Data: A primer on how to harness outcomes data from 2024 to gain insights, make data-informed decisions, and drive improvements for the coming year.
  • Budget and Resource Allocation: Key considerations for financial and operational planning to maximize resource use in the year ahead.

Whether you’re looking to improve your facility’s growth trajectory or solidify a long-term strategy, this webinar will help you lay the groundwork for an impactful 2025.

WEBINAR 2: “Integrating Outcomes Data into Your Marketing & Sales Strategy for Growth”

📅 Date: November 22, 2024
Time: 1:00 PM ET

Once you understand the importance of outcomes data, the next step is integrating that data into your marketing and sales strategies. Webinar two focuses on how providers can leverage data to create targeted, effective marketing campaigns and align their sales strategy to better meet patient needs. This session will cover:

  • Personalizing Marketing Strategies: Using outcomes data to identify and understand patient demographics, refine audience segments, and craft messages that resonate.
  • Enhancing Patient Experience: How data can improve patient engagement and satisfaction, directly impacting your facility’s reputation and referrals.
  • Sales Alignment and Outreach: Building a cohesive strategy that uses outcomes data to inform the sales process, enabling your team to address patient concerns and meet demand effectively.
  • Measuring Marketing Effectiveness: Learn best practices for tracking key marketing metrics to optimize campaign performance over time.

By the end of this webinar, participants will have a framework for using outcomes data to fuel growth across marketing and sales, making every outreach effort count.

WEBINAR 3: “Measuring the Impact: How to Track and Prove Success with Outcomes Data”

📅 Date: December 6, 2024
Time: 1:00 PM ET

The series concludes with a hands-on session about measuring and proving the impact of your outcomes data strategy. As healthcare providers, demonstrating measurable success is essential — not only to justify investments but to ensure continued improvements in patient care. In this final webinar, we’ll cover:

  • Key Performance Indicators (KPIs) for Success: Identifying metrics that matter most and tracking progress toward strategic goals.
  • Implementing Feedback Loops: How to use data collection and analysis to create continuous improvement loops within your facility.
  • Proving ROI: Techniques for measuring the return on investment in both patient outcomes and business growth.
  • Leveraging Data for Future Strategy: Using this year’s outcomes data to inform ongoing and future strategies, ensuring sustainable success year over year.

Participants will leave this session with a practical toolkit for measuring, analyzing, and reporting on outcomes data to demonstrate value and guide future planning.

Why Join This Series?

For behavioral health and addiction treatment providers, outcomes data is more than just a measurement — it’s a tool for driving sustainable growth, enhancing patient care, and positioning facilities for long-term success. Each session in this series offers targeted, actionable insights to equip your team with the knowledge to make data-informed decisions, tailor strategies, and achieve measurable impact.

By attending all three webinars, providers will gain a comprehensive view of how to transform outcomes data from a static measure into a dynamic driver of success in 2025 and beyond.

Ready to Take Charge of Your 2025 Planning?

Don’t miss this opportunity to learn from industry experts and gain a competitive edge in the behavioral health space. Register now to secure your spot in the “2025 Planning: Utilizing Outcomes Data to Drive Sustainable Growth” webinar series.

Chris Foust

Christopher J. Foust is a seasoned marketing and branding leader with over 15 years of experience driving significant growth and innovation in the behavioral healthcare industry. As a leading marketing strategy and branding executive, he has built multiple internal lead-generation teams from the ground up, directly managing PPC and SEO campaigns, social media, and content creation.

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