First Tech Stack, Then Marketing
Why Building Out Your Tech Stack Should Come Before Web Design and Digital Marketing In the highly competitive world of addiction treatment and behavioral healthcare, digital marketing is an essential…
How to Optimize Google Business Profiles for 2025
In 2025, Google Business Profiles (formerly Google My Business) remain essential for behavioral health providers seeking to connect with local patients and build trust within their communities. With Google’s focus…
The Connection Between Admissions and Marketing
Behavioral health facilities operate in a highly competitive and sensitive landscape where the stakes are high, and the margins for error are slim. In this environment, the alignment between admissions…
Utilizing Social Media in Behavioral Healthcare for Lead Generation
Social media is an indispensable tool for behavioral healthcare organizations seeking to expand their reach, establish trust, and generate leads. Unlike traditional marketing channels, social platforms offer the ability to…
Leadership’s Role in Driving Marketing Success in Addiction Treatment
In the addiction treatment industry, effective marketing is more than just advertising—it’s about connecting with individuals and families seeking help, building trust, and delivering hope. However, even the most talented…
On-Page Optimization for Addiction Treatment Providers
For addiction treatment providers, a website is much more than an online presence—it’s a gateway to reaching individuals and families seeking help. However, a visually appealing website alone isn’t enough…
Why a CEO Should Care About Their Addiction Treatment Provider’s Website
For the CEO of an addiction treatment provider, the website might not immediately come to mind as a strategic priority. It’s easy to focus on clinical care, operations, staffing, or…
SEO Keyword Research for Addiction Treatment Providers: A Comprehensive Guide to Increasing Leads
In the competitive world of addiction treatment, the ability to reach individuals and families searching for help online is critical. As more people turn to search engines like Google to…
Measuring the Impact: Part 3 Webinar
The series concludes with a hands-on session about measuring and proving the impact of your outcomes data strategy. As healthcare providers, demonstrating measurable success is essential — not only to…
Strategies to Effectively Budget for Digital Marketing Spend in 2025
The behavioral health and addiction treatment industry faces unique challenges when it comes to digital marketing. Unlike many other fields, you’re not simply marketing a product or service; you’re reaching…