Should Behavioral Health Providers Utilize TikTok?
In the dynamic world of digital marketing, platforms like TikTok have risen as powerful tools for engagement, education, and outreach. With over 170 million users in the United States, TikTok’s…
How to Optimize Google Business Profiles for 2025
In 2025, Google Business Profiles (formerly Google My Business) remain essential for behavioral health providers seeking to connect with local patients and build trust within their communities. With Google’s focus…
The Connection Between Admissions and Marketing
Behavioral health facilities operate in a highly competitive and sensitive landscape where the stakes are high, and the margins for error are slim. In this environment, the alignment between admissions…
Skills-Based Call Routing for Admissions Centers in Behavioral Healthcare: Enhancing Efficiency and Lead Conversion
In the behavioral healthcare industry, the admissions process is critical in shaping a potential client's journey toward recovery. The first interaction a prospective client or their family has with an…
Length of Stay and Treatment Outcomes: Why They Matter in Behavioral Healthcare
The length of stay (LOS) in treatment is a critical metric in behavioral healthcare, as it directly influences treatment outcomes, operational efficiency, and financial sustainability. For addiction treatment providers, balancing…
Why You May Not Have Hit Your Revenue Targets in 2024
The behavioral health and addiction treatment industry is not only critical to the well-being of individuals and families but also operates within a rapidly evolving and competitive landscape. For CEOs,…
Utilizing Social Media in Behavioral Healthcare for Lead Generation
Social media is an indispensable tool for behavioral healthcare organizations seeking to expand their reach, establish trust, and generate leads. Unlike traditional marketing channels, social platforms offer the ability to…
Leadership’s Role in Driving Marketing Success in Addiction Treatment
In the addiction treatment industry, effective marketing is more than just advertising—it’s about connecting with individuals and families seeking help, building trust, and delivering hope. However, even the most talented…
On-Page Optimization for Addiction Treatment Providers
For addiction treatment providers, a website is much more than an online presence—it’s a gateway to reaching individuals and families seeking help. However, a visually appealing website alone isn’t enough…
Why a CEO Should Care About Their Addiction Treatment Provider’s Website
For the CEO of an addiction treatment provider, the website might not immediately come to mind as a strategic priority. It’s easy to focus on clinical care, operations, staffing, or…