The Power of Dynamic Call Tracking
The Role of Call Tracking in Behavioral Health Admissions In the world of behavioral health, where every call represents a potential life-changing moment, ensuring that no lead goes unanswered or…
How a Fully Functioning Alumni Department Enhances Outcomes and Drives Referrals
The Impact of Alumni on Treatment Outcomes A well-structured alumni department plays a crucial role in improving treatment outcomes. When former patients stay connected with their treatment provider, they are…
5 Tips to Help Business Development Reps Always Progress
As the founder of Growth Sherpa Consulting, I’ve spent years helping behavioral health organizations grow their patient base and strengthen their referral pipelines. One of the most critical components of…
First Tech Stack, Then Marketing
Why Building Out Your Tech Stack Should Come Before Web Design and Digital Marketing In the highly competitive world of addiction treatment and behavioral healthcare, digital marketing is an essential…
How to Optimize Google Business Profiles for 2025
In 2025, Google Business Profiles (formerly Google My Business) remain essential for behavioral health providers seeking to connect with local patients and build trust within their communities. With Google’s focus…
The Connection Between Admissions and Marketing
Behavioral health facilities operate in a highly competitive and sensitive landscape where the stakes are high, and the margins for error are slim. In this environment, the alignment between admissions…
Skills-Based Call Routing for Admissions Centers in Behavioral Healthcare: Enhancing Efficiency and Lead Conversion
In the behavioral healthcare industry, the admissions process is critical in shaping a potential client's journey toward recovery. The first interaction a prospective client or their family has with an…
Length of Stay and Treatment Outcomes: Why They Matter in Behavioral Healthcare
The length of stay (LOS) in treatment is a critical metric in behavioral healthcare, as it directly influences treatment outcomes, operational efficiency, and financial sustainability. For addiction treatment providers, balancing…
Why You May Not Have Hit Your Revenue Targets in 2024
The behavioral health and addiction treatment industry is not only critical to the well-being of individuals and families but also operates within a rapidly evolving and competitive landscape. For CEOs,…
Utilizing Social Media in Behavioral Healthcare for Lead Generation
Social media is an indispensable tool for behavioral healthcare organizations seeking to expand their reach, establish trust, and generate leads. Unlike traditional marketing channels, social platforms offer the ability to…