Attribution is often treated like a marketing responsibility. The marketing team tracks campaigns, reviews cost per lead, reports on call volume, and tries to explain where inquiries are coming from.…
Why Niche Behavioral Health Marketing Wins Most behavioral health organizations believe that broader reach equals more opportunity. On the surface, that thinking makes sense. More audiences should mean more potential…
Growth Sherpa Consulting is proud to announce that Emma Anderson has joined the firm as Senior Manager of Marketing Services. Emma brings more than a decade of experience in integrated…
Growth Sherpa Consulting is excited to announce the addition of Missy Garland as our new Director of Marketing Services. Missy joins the team at a pivotal time as Growth Sherpa…
Why Alignment Between Sales and Marketing Matters in Behavioral Health Behavioral health and addiction treatment facilities rely on a consistent flow of admissions to sustain operations and serve their communities.…
The Real Cost of an Outdated Website If your behavioral health website hasn’t been updated in the past five years, you may be losing more than just style points. You're…
SEO Strategies Behavioral Health CEOs Can't Afford to Ignore Search engine optimization (SEO) is often misunderstood or relegated to the "marketing department" within behavioral health organizations. But in today's digital-first…
Time to Change the Lens Behavioral health leaders are no strangers to margin pressure. Rising costs, staffing shortages, payer scrutiny, and increased competition are reshaping the industry. For many CEOs,…
There’s no shortage of data in digital marketing—dashboards full of graphs, platforms firing off monthly reports, and more acronyms than anyone asked for. But as a behavioral health executive, you…
https://youtu.be/uIKm4N94-B0?si=ZgouAaOyobCRd_BG Marketing and music have more in common than you might think. In this episode of The Lead Climb, Christopher Foust chats with Todd Schlosser from Sunwave about how the…