The Power of Business Planning
In my journey through the complexities of business development within the behavioral health field, I have come to appreciate the immense power of effective business planning. It is not just…
Navigating the Waters of Business Development in Behavioral Health: Lessons from My Journey
As I reflect on my career journey in the behavioral health sector, I find it essential to share my experiences—both the struggles and the lessons learned—as someone who transitioned from…
Strategies to Enhance Utilization Review for Behavioral Health Providers
Utilization review (UR) plays a crucial role in ensuring that behavioral health providers deliver the right care at the right time while maintaining financial sustainability. With increasing scrutiny from insurance…
How Building a Referral Account Management Team Can Enhance Business Development and Referral Relationships in Behavioral Health
Referral relationships are essential to the success of behavioral health and addiction treatment facilities. While digital marketing, patient acquisition, and branding can help attract leads, building a strong network of…
Complexities of Allocating Marketing Team Salaries to Attribution Costs in Behavioral Health
Marketing in behavioral health and addiction treatment is a multifaceted and increasingly data-driven endeavor. Success requires a wide range of skills, from digital advertising and content creation to SEO strategy…
Revenue Cycle Basics in Behavioral Health and Addiction Treatment: What You Need to Know
In behavioral health and addiction treatment, managing the revenue cycle is crucial to ensuring the financial stability and operational success of your facility. Revenue cycle management (RCM) isn’t just about…
How Geography Affects Your Addiction Treatment Facility’s Digital Marketing Success: Key Factors and Strategies
When it comes to digital marketing for addiction treatment facilities, geography plays a significant role in determining your success. Whether you're a small clinic in a rural area or a…
Why Building a Personal Brand as a Behavioral Healthcare or Addiction Treatment Executive Is a Powerful Marketing Strategy for Rehab Facilities
In the behavioral healthcare and addiction treatment industry, where trust, credibility, and reputation are essential, personal branding for executives has become an increasingly powerful marketing tool. As an executive in…
How Behavioral Health Executives Can Leverage LinkedIn to Build Personal Brands, Expand Facility Reach, and Strengthen Referral Networks
In today’s highly digital healthcare landscape, LinkedIn has evolved from a simple networking platform into a powerful tool for personal branding, business development, and relationship-building—particularly for behavioral health executives. Whether…
Setting Up Google Business Profile Listings for Drug Rehabs: Strategies to Connect with Organic Searchers
For drug rehab facilities, having a strong online presence is crucial to attract and connect with individuals seeking treatment. One of the most effective tools for boosting your facility’s visibility…